Joey Barlow — Fighter Sponsorship Broker
Founder & Sponsorship Broker, Big Dog Sponsorships.
The short version
Joey Barlow has spent 20+ years in sales — media, advertising, and automotive — and a lifetime in combat sports. He wrestled and played football at the University of Findlay, coached wrestling, and never really left the gym or the arena. Big Dog Sponsorships is where those two lives meet: a salesman who actually comes from the fight world, putting paying sponsors behind fighters.
The model is simple on purpose. Fighters pay nothing — ever. Businesses get real placements with real proof. Joey earns when a deal he built actually pays a fighter, and not a minute before.
Background
- 20+ years of sales — advertising and media sales, including selling to franchise dealerships and dealer groups, plus dealership sales-floor experience.
- College athlete — football and wrestling at the University of Findlay (Oilers); four-year letterwinner and a starter on national championship football teams.
- Wrestling roots — state placer at Columbus DeSales, a national champion in his teens, and years spent coaching young wrestlers.
- Voice of the room — ring announcing, PA, and emcee work across combat sports and live events.
Other hats — stated plainly
Joey also serves as a Sponsor Ambassador for American Fight Promotions (AFP). That is a separate role with a separate business: AFP event sponsorships run through AFP, and Big Dog Sponsorships is Joey's own independent brokerage for fighters. The two never mix, and nothing on this site is an AFP offer.
He is also an HKA USA Ambassador — I earn commission when my code JOEYBARLOW is used; it gets fighters 20% off gear. That code is his way of putting a real discount in a fighter's hands whether or not they ever work with Big Dog.